China has 591 million netizens now

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Summary

China's internet user base reached 591 million by June 2013, with 464 million users primarily accessing the internet via mobile devices. This growth, detailed in CNNIC's 32nd report, pushed the internet penetration rate to 44.1%, a 2% increase from late 2012. Mobile internet is a key driver, expanding access in rural areas and fostering new business models and innovation. The report underscores a vast and rapidly expanding market, presenting significant opportunities for developers and companies within the internet industry.

CNNIC(China Internet Network Information Center() released its 32nd research report on Internet usage in China on July 17 Beijing Time. According to the report, China has 591 million netizens until June 2013, among them 464 million are phone Internet users. Chinese netizens surf the Internet 21.7 hours a week.

图 1 中国网民规模与互联网普及率

图 3 手机上网网民规模

The report shows that China's netizens reached 591 million as of the end of June 2013,  an increase of 26.56 million people compared to the end of 2012. Internet coverage rate is 44.1%,2% increment compared with the end of 2012. In the first half of 2013, 70.0% of new Internet users are using mobile Internet, mobile Internet users become the biggest source of netizen increment.

Mobile Internet becomes a new driving force of Internet development in China: On one hand, development of mobile Internet promotes the popularity of Internet in China, in particular for those staying at rural places where Internet access is difficult; On the other hand, mobile Internet promotes new economic growth, mobile Internet-based innovation boom provides new business models for traditional Internet business.

From the report, we can find that it's a huge market. It will provides lots of opportunities to people working in the Internet industry.

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