52.4 million tablet shipments in Q4 globally

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Global tablet shipments reached a record 52.4 million in Q4, marking a substantial 75.3% annual increase and a 74.3% rise from the prior quarter. Apple's iPad led the market with 22.9 million units shipped, securing a 43.6% share, while Samsung saw a significant 264% annual growth to 7.9 million shipments. Amazon's Kindle devices accounted for approximately 6 million units, capturing 11.5% of the market, though Microsoft's Surface RT struggled with only 900,000 shipments. IDC suggests Microsoft needs to pivot towards more affordable, smaller-screen tablets to compete effectively. This surge in shipments indicates a dynamic tablet landscape with increasing competition and opportunities for various vendors to expand their market presence beyond current smartphone market trends.

IDC released the global tablet shipment report for Q4. The total tablet shipments in Q4 were 52.4 million globally. It set a new record where the shipments increase 75.3 annually and increase 74.3% compared to last quarter which had shipments of 30.1 million.

Among all the tablets vendors, Apple iPad's shipments were 22.9 million which ranks the first place among all vendors. It takes 43.6% market share. Samsung has 7.9 million shipments, increased by 264% compared to the same period last year. It takes 15.!% market share in Q4.

Although Amazon doesn't release its data about Kindle shipments, IDC's data shows the shipments of Kindle are around 6 million. It takes 11.5% market share. While Microsft's Surface RT didn't get into the top 5. IDC predicts the shipments were only 900000 shipments. IDC suggests that Microsoft should provide low price and small screen tablet devices.

Now it seems in tablet market, many vendors have chances to take more market share, this will lead to more competitions among vendors compared to smartphone market.

Source : http://www.36kr.com/p/201122.html

ANDROID TABLET IDC SURFACE IPAD KINDLE

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