Google is definitely one of the largest players in Internet world. It owns the most popular search engine, mobile operating system and mapping service. It not only has huge user base but also is extremely rich. It can copy and create any product that is proven to be successful with its talent pool and money. But why doesn't Google copy those successful startup ideas?
Based on the current status quo and culture gene of Google, there are several reasons Google doesn't copy startup ideas.
First, Google has challenges that startups don't necessarily have early on. For example, Google must launch its products in a scalable way from the very beginning, this process is a non-functional factor that startups usually don't put too much effort on at the initial stage. Additionally, Google will need to integrate with other Google services.
Second, once a startup has proven an idea successful, it already has traction. Just because they're Google doesn't mean they must win. One example is Google Drive and Dropbox. But the weird thing is this same story in China has a different result, if a startup proves to be successful, then it has a big chance being copied by IT giants.
Thrid, while a startup can make money through revenue or an acquisition, Google must make money through revenue. Some ideas might not have a high chance of making much revenue, but might be good acquisition targets for one of many companies for another reason.
Fourth, although many people have a hard time believing this, Google really does want to be ethical. This is important to employees AND important to them as a business. If Google started pulling a Zynga and ripping off other people's ideas, it would tarnish its reputation, resulting in losing current employees and recruits.
Actually Google did copy some products such as web mail, calendar etc...But Google tries to make these products much better so that users can forget those pioneers.This is where Google is excellent at. Maybe some other IT giants can learn something from Google.