According to ATD, the start-up Maker Studios which specializes in the creation and distribution of YouTube video clips, will get a $40 million investment from investors where media giant Time Warmer is the lead investor.
Maker Studios is an video clip creation and distribution of start-up headquartered in Los Angeles. According to its website, this media company's mission is to act as a bridge between YouTube and TV institutions. The program subscribers on YouTube over 80 million, over one billion page views monthly, covering over 1000 channels. Maker Studios can provide partners many services including R&D, production, promotion, distribution, sales and marketing.
YouTube recently is busy with enriching themselves, they put a lot of effort in the content producers they want to gradually get rid of the image of the business video sharing platform. In addition, another large YouTube distribution center Fullscreen are contacting Bertelsmann's RTL Group with a big investment. If the news is true, then YouTube ecological system will attract more producers to join.
But video producers also complain privately that Google is doing not very good in promoting their works. Part of the funds for Maker Studios may be used for building its own sales team.
Actually there is a big market in video clip creation and distribution area, especially when Smart TV comes to people's life. People are more willing to choose the content they want to watch and they can subscribe to different contents. So video producers can attract more customers with good content.
Source : http://www.36kr.com/p/173531.html
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