Most people take “Build something people want” to mean “Pick a problem to solve and solve it well.” This is not sufficient to build a world changing company.“Why now?” is the question entrepreneurs really need to answer. “Why now” encompasses two important and closely related concepts:Why have previous attempts at this idea failed?What enabling factors have emerged that enable you to succeed today?The world is full of smart people who have the same ideaThere are a lot of smart people out there. At least five of them have already tried to solve th...