Image Source: UnsplashRecruiting the right participants is important to test your projects properly, but it's essential that your research participants are able to represent your target group, or the results won't translate into something you can use. Since recruiting for specific criteria can be time-consuming, follow these considerations that should make getting these types of user participants easier. Sharply Define Recruitment Topic CriteriaThere needs to be a required criteria before you try to find user participants. Otherwise, your user participants may not be right for the job. Co...

Most people take “Build something people want” to mean “Pick a problem to solve and solve it well.” This is not sufficient to build a world changing company.“Why now?” is the question entrepreneurs really need to answer. “Why now” encompasses two important and closely related concepts:Why have previous attempts at this idea failed?What enabling factors have emerged that enable you to succeed today?The world is full of smart people who have the same ideaThere are a lot of smart people out there. At least five of them have already tried to solve th...