Google completes acquisition of Waze

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Summary

Google has officially completed its acquisition of Waze, strategically enhancing its mapping and navigation offerings. The Waze product development team will initially remain separate in Israel, suggesting a deliberate integration strategy. Google plans to integrate Waze's valuable real-time, crowd-sourced traffic and incident data into Google Maps, significantly improving its dynamic accuracy. Concurrently, Waze is set to benefit from Google's extensive search capabilities, enriching its user experience. This acquisition highlights the critical importance of real-time user-generated data in developing advanced, responsive navigation solutions.

Yesterday there was news about Google's acquisition of Waze with 1.3 billion US dollars. Today Google officially released news that they had completed the acquisition of Waze. However the price is not unveiled.

Google said on its official blog :

The Waze product development team will remain in Israel and operate separately for now. We’re excited about the prospect of enhancing Google Maps with some of the traffic update features provided by Waze and enhancing Waze with Google’s search capabilities.

The major benefit of Waze to Google is its real time traffic information. When you follow the map navigating to the destination, if you encounter some traffic jam or accidents, general maps will not know about that in real time. But since Waze collects the data from users across the world, so drivers can get information quickly. The users of Waze are their valuable treasures and the data generated by these users will benefit Google much.

Previously Facebook and Apple showed their interest on Waze as well, but at last Google won this deal.

Source : http://www.36kr.com/p/203933.html

GOOGLE ACQUISITION WAZE

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