Pandora's killer--iTunes Radio

Summary

iTunes Radio, unveiled at WWDC, is Apple's new music streaming service designed to learn user preferences and recommend music from its 26 million track catalog. It allows users to create and share custom stations, leveraging listening data across all Apple devices for personalized discovery. The service operates on an ad-supported model for free users, with iTunes Match subscribers receiving an ad-free experience, and integrates direct music purchases. Initially launching in the US, this offering positions Apple to significantly impact the music streaming landscape.

As expected, this year's WWDC may make many people happy, but also doomed to make many start-up companies sleepless. iTunes Radio is such a product creates insomnia. In WWDC, iTunes Radio was released on schedule and it becomes Apple's new music service.

iTunes Radio is a music stream service which can learn your taste, it can recommend your music based on what you heard and you're listening to. From the conference we can see this new service can access the entire iTunes catalog, i.e, there will be 26 million tracks included. iTunes Radio is described as a new place to discover music. In addition to listen to music through the recommended stations by the app, users can also create their own stations and share songs to others.

In this case, the biggest advantage of Apple is it can record tracks listened by users on all Apple devices. Apple will deliver the streamed music with some ads to get enough money to support this free service, but those who have already purchased on iTunes service will not receive advertisements. In addition, it will support the purchase of musics, users will be redirected to the app store after pressing "Buy" button.

The service will be unveiled in the US first, but Apple also determines to push this service to more countries.

Source : http://www.36kr.com/p/203921.html

APPLE ITUNES RADIO IRADIO

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