Qihoo 360 confirms the cooperation with Google

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Summary

Qihoo 360 has confirmed a new cooperation with Google, a development that has significantly impacted the capital market, boosting Qihoo 360's outlook while leading to downgrades for Baidu. While specific details remain undisclosed, analysts anticipate this partnership will fully commercialize Qihoo 360's search service, likely through the adoption of Google AdWords for keyword advertising. This move builds on a prior relationship where Google served as the default search engine for Qihoo 360's browser before Google's departure from China. The collaboration positions Qihoo 360 to monetize the search market share it gained from Baidu in 2012, shifting from traffic acquisition to revenue generation.

Affected by the news that Qihoo 360 would cooperate with Google, Qihoo 360 and Baidu are treated differently in capital market at the beginning of 2013. Analysts have high expectations on Qihoo 360 and increase its performance expectations for fiscal year 2013, while Baidu suffered price target downgrades.

According to Sina technology news, Qihoo 360 confirmed this news to ZDNet, but they refused to disclose more details. According to Qihoo 360, there is some kind of cooperation existed between Qihoo 360 and Google.

According to some analysis, Qihoo 360 search service will be fully commercialized. With the cooperation with Google, 360 search will adopt the Google AdWords keyword advertising system. Before Google withdrew from China, Qihoo 360 and Google had cooperation, Google has been the default search engine of Qihoo 360 web browser.

Qihoo 360 search just takes the market and traffic from Baidu in 2012, but in 2013, 360 search will take money from Baidu.

Source : http://www.36kr.com/p/200520.html

GOOGLE QIHOO 360 SEARCH BAIDU

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