Microsoft's next generation OS Windows Blue may be free

Summary

Microsoft's upcoming Windows Blue OS, expected mid-2013, represents a significant strategic shift towards a low-price or potentially free model, reflecting the evolving mobile internet landscape. Developers should prepare for UI and platform changes, as the Windows SDK will update to support Blue, and the Windows Store will stop accepting Win8-only applications, encouraging development for the new system while ensuring backward compatibility for existing Win8 apps. This new OS is also slated to retain the Windows 8 name and introduce an annual upgrade cycle, a move designed to intensify competition with Apple and Google.

In PC era, Microsoft is the world's largest software service provider, its revenue  is mainly from selling operating systems and other software services.With the advent of the era of mobile Internet, the free software service concept has been widely accepted, Microsoft has been forced to explore new business models.

According to ZDNet, Microsoft's next-generation OS Windows Blue is expected to be released in mid of 2013. The biggest difference between the new version of the OS and the previous version is not the changes in the features, but he strategy of low-price or even free. Microsoft may have a new business model to shape up. Is the new business model related to its own brand hardware? It's still unknown.

In addition, the new generation of Blue operating system will make a change in the UI and the entire platform. Once the Windows Blue is released, Windows SDK will be updated accordingly, in order to support the new system. Windows application store will stop accepting applications designed for Win8 only, forcing developers to turn to the Windows Blue. However, Windows 8 applications can still run on the new system.

Finally, according to TheVerge, the new OS will not adopt the traditional naming convention of Windows to name it as Windows 9, it will continue to use the Windows 8 name. Microsoft will upgrade its OS once a year o counter pressure from Apple and Google.

Source : http://www.36kr.com/p/175919.html

WINDOWS BLUE PIRCE FREE

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