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  Google’s BERT - What changed and what didn’t

Most of us should already be aware that Google has updated their algorithm. The new algorithm is called BERT (Bidirectional Encoder Representations from Transformers) and has made at least a couple of modern-day SEO experts scratching their heads trying to figure out what it means. The good news is that there have been no major changes enough to make SEO experts change their strategies drastically. This means that all of the linking and keyword researching techniques remain the same and will do so in the foreseeable future. What has changed is probably the salaries of copywriters, as...

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