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Focus of Baidu in the future

  sonic0002      2013-01-23 03:51:09      3,956    0

In addition to the new generation "Baidu ladies", The biggest highlight of the annual meeting of Baidu is undoubtedly the passionate speech delivered by CEO Yanhong Li with a "Zoro" suite. He emphasized four business focus of Baidu in the future, i.e the traditional search, mobile cloud, LBS and international strategy. Although the strategy is clear, but what's more important is that there must be some corresponding products to align with these focus. How will Baidu carry out four key business?

Yanhong Li did not hesitate to put the traditional search in the first place, and he stressed the need to intensify research and development for voice and image repeatedly. Not too long ago, Baidu launched the the whole network face search service Baidu Graph which is based on images. The first attempt to image search. As for voice, Baidu is also developing its own voice recognition system, with many years of search experience, Baidu has inherent advantages in semantic understanding. In addition to basic voice search and image search, Baidu will launch "knowledge graphic" search service similar to "Google Knowledge Graphic" with the help of cloud computing, to seize the opportunities of the future search engine. It is still difficult to judge what the next generation search engine will be, in addition to Google, Sogou also actively promotes the next generation of exploration engine ".

The second focus is the "mobile cloud" strategy, Baidu specially sets up a mobile cloud division focusing on mobile products and cloud services. Yanhong Li is in charge of the Baidu's mobile business unit himself, there is news that Baidu promotes ROM by investing much money on it. Baidu has many products on mobile market now, ranging from basic applications such as video, music, to the browser, the voice assistant, maps and other interface services and finally the Baidu Yi operating system. Unfortunately,there is still no killer application except the relative better map service. As for Baidu Cloud, Baidu launched Baidu personal cloud storage (PCS), the LBS cloud, the Baidu Mobile cloud Testing Center (MTC), Baidu application engine (BAE), as well as the Screen X technology.

Next LBS, Baidu also sets up a special LBS Division focusing on Baidu Map and local living services. Baidu Map has always been the strategic product of Baidu, especially in recent years the rise of the O2O concept. In addition to open the Baidu Maps API, Baidu also makes the location mark service free, further polymerization local service information.

Finally, Yanhong Li mentioned Baidu's "internationalization strategy". Earlier, Baidu had headed to Japan, but the market response is not as expected. Baidu's international strategy then began to target in some underdeveloped countries and regions, getting into Vietnam, Thailand, Malaysia, Egypt, Argentina, Turkey, Brazil and other regions. Baidu in launched a desktop management software Baidu PC Faster in Thailand. With the continuous development of the Internet business of telecommunications, these new areas will surge in the demand for Internet services, Baidu has big chances in these places.

Through a small search box, Baidu has been accustomed to make money while sleeping for many years. The showup of Qihoo 360 in China's search market threatens Baidu. Will the new four business focus lead Baidu to achieve the second take-off?

Note : Picture in this article is from 36氪

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By sonic0002