Today’s biggest trends — the mobile web, social media, gamification, real-time — are changing the landscape for business. Consumers are connecting with one another, and in the process they’re becoming increasingly empowered and influential.How these connected consumers discover, share, and communicate is different than the way they used to. This change requires businesses to rethink their approach. Organizations need to examine the impact of technology on consumer behavior and understand how connected consumers make decisions and influence the decisions of their pee...