Imagine one day you become a successful start-up founder like Mark Zuckerberg, then somebody will come and find you and want to shoot a movie for you with your start-up story. If you are not successful yet, then this story should be written by yourself. For start-up founders, learn how to tell a story will not only promote yourself among investors, users and medias but also can create a macro development plan for your start-ups by explaining various unexpected things will happen.Pixar storyboard artist Emma Coats has compiled The 22 rules of storytelling  she's received working for the an...

Software development is a rapidly evolving field that got off to a very rocky start. Conventional wisdom for many years was that software engineering should be like other types of engineering: design carefully, specify precisely, and then just build it – exactly to spec. Just like building a bridge, right? The problem with this approach is that software is just that. Soft. It’s endlessly malleable. You can change software pretty much any time you want, and people do. Also, since software can be used to model just about anything, the possibilities for what you can ask softw...