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  The Value of the Designer Who Codes

"Well, it's a start, but basically it stinks," said Steve Jobs, telling early Apple engineer Chris Espinosa exactly how he felt about the company's first calculator application. Iteration after iteration, Jobs continued to be dissatisfied with the calculator. Espinosa continued to code, slowly inching his way to perfection. But nothing was quite right. In a flash of both brilliance and perhaps frustration, Espinosa put together a visual builder that let Jobs design the calculator himself by changing the thickness of the lines, the size of the buttons, the shading, and the background, without ...

3,224 1       DESIGNER CODER VALUE DESIGNER KNOWS CODE