The notion of developing a platform is highly addictive for technology founders. It ticks every “this is awesome” box and its drawbacks do not become evident until after you’ve already overcommitted.When you’re sunk deep in your idea, you start seeing the infinite number of directions it might go. It could be used for creativity or education or advertising or television or personal productivity or anything.Possibilities are exciting.You soon realise you can’t make good on them all yourself, but it’s a shame not to make a possibility… well, pos...