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What will happen if a sales backgrounded manager leads a tech team?

Recently a story happens around me where a manager with sales background has failed to lead two tech teams within 4 years. He has emphasized more on something which may please the upper management team but anger the team members. The team members are pushed to do something which are not related to their daily work. So their performance is not so good and the two teams were dismissed and moved out of the products they were on. This leads to the questions : What will happen if a sales backgrounded manager leads tech teams? What are the advantages and disadvantages?

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