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  Not better, but different

The most important feature of Apple products is usability--Simple, aesthetic, easy to use.Their products may not necessarily the most powerful, but they usually are the easiest to use. Following picture show a Mac (left) and a PC(right), which one looks better?Many products are trying to mimic these features, but one problem comes out:It's hard to keep a product simple while providing so many new features.If you continuously add new features to your product,  your product will become more complex and it will be more difficult to use. If you put much effort on simplifying your product, the...

6,069 1       PRODUCT MANAGER MARKET POSITIONING


  What, exactly, is a Product Manager?

I often get asked what a product manager is. What do they do? Where do they come from? Why do they like sharpies so much?In his book Inspired, Marty Cagan describes the job of the product manager as “to discover a product that is valuable, usable and feasible”. Similarly, I’ve always defined product management as the intersection between business, technology and user experience (hint – only a product manager would define themselves in a venn diagram). A good product manager must be experienced in at least one, passionate about all three, and conversant with pract...

3,472 0       DEFINITION CAREER PRODUCT MANAGER FEATURES