Flash is a necessary waystation as we travel to a single in-memory storage architecture. That's the view from a Fujitsu chief technology officer's office.Dr Joseph Reger, CTO at Fujitsu Technology Solutions, is that office-holder, and – according to him – flash is beset with problems that will become unsolvable. He says we are seeing increases in flash density at the expense of our ability to read and write data. Each shrink in process geometry, from 3X to 2X and onto 1X, shortens flash's endurance, and each increase in cell bit level, from 2-bit to 3-bit multi-level cell (MLC), ...

One of my long-standing issues with Microsoft is its inability to control the perceptions surrounding its own products. One of the biggest examples was during the Windows Vista years when, even after the product had been fully patched and worked fine, Apple continued to do a better job to define the image of Windows (compilation of ads here) than Microsoft did, costing Microsoft billions in lost revenue for the millions it saved on a strong advertising campaign. The firm has a history of being penny wise and pound foolish in this regard; saving money on expensive marketing that otherwise would...