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  The Art (and Science) of Consumer Experience

According to a new report on e-commerce spending and earning by eMarketer, global retail sales are set to touch $22.492 trillion in 2015, with a forecast for a steady rise over the next 3 years, i.e, until 2018. Over the years, online commerce conducted via the smartphone, tablet or even the desktop devices have steadily increased, owing to the increasing adoption of mobile devices. With more than 80% consumers accessing their mobile devices to compare products, redeem coupons or make purchases,...

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