Don’t ever let anyone tell you that looks don’t matter and it’s what’s inside that counts. Would you be eager to open a present that does not seem too promising on the outside, even when knowing what it hides may pleasantly surprise you? Right – it’s about the whole package. It may be the content on the site that creates value and makes a visitor stop for longer, but the background that accompanies it definitely plays a major role, too. Now that you’re aware of it, don’t just randomly choose any color of the rainbow to represent your page. Instea...