Client-side analytics is broken. The numbers produced by it are trivially spoofable by competitors and nefarious characters. Most websites use client-side analytics of one type or another and the only way to get numbers you can trust is to compare numbers from multiple providers and to take an average of the closest two.This post highlights the problem and proposes a partial solution that substantially mitigates the issues with minimal effort. Our proposed solution is simply to include a digital signature in each message sent to the analytics provider. Apart from the server-side generatio...

From left: The late Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg, Google CEO Larry Page, and Amazon CEO Jeff Bezos. | Photos courtesy of David Paul Morris/Getty Images (Jobs); Justin Sullivan/Getty Images (Zuckerberg); Chip East/Reuters (Page); Mario Tama/Getty Images (Bezos).Gilbert Wong, the mayor of Cupertino, California, calls his city council to order. "As you know, Cupertino is very famous for Apple Computer, and we're very honored to have Mr. Steve Jobs come here tonight to give a special presentation," the mayor says. "Mr. Jobs?" And there he is, in his black turtlenec...